Over the next one to three years, the Company will focus on harvesting results and sustaining growth from the foundation it has established. At the same time, it has adopted the Dusit Pillars as a guiding framework to steer the organization toward differentiated and sustainable success. These comprise the following five key pillars:

(1) Diversified Growth

  • Expand across the lodging spectrum with our hotel brands
  • Accelerate growth in our food and real estate businesses
  • Create new and recurring revenue streams

(2) Unlock Value

  • Significant residence revenue to reduce interest
  • Expand globally through an asset-light model
  • Optimize asset utilization to unlock value and improve returns

(3) Sustainability Focus

  • Implement Tree of Life, our group-wide sustainability framework
  • Promote ESG practices and responsible growth
  • Lay the foundation for long-term sustainability integration

(4) Innovation Excellence

  • Introduce new products, services and guest experiences
  • Leverage technology and creativity to enhance brand differentiation
  • Drive excellence in guest satisfaction

(5) Thai-inspired and Trend driven

  • Develop lifestyle-focused concepts rooted in Thai culture
  • Blend authenticity with global trends
  • Attract new-generation consumers and strengthen brand relevance

Expansion and diversification into adjacent businesses, such as property development and food, allows us to leverage our long experience and expertise in our core hotel business to create new revenue streams that mitigate hotel revenue volatility and help drive sustainable growth. We see great potential in both of these areas.

Our hotel and villa portfolio comprises 290 properties operating across 18 countries in Asia, the Middle East and Africa, Europe, and the USA (Guam). Ten out of 51 hotel properties are owned hotels. (Figures as of 31 December 2025)

The Company has a policy to pay dividends to its shareholders in the amount of not less than 50 percent of net income in the consolidated financial statements after tax and legal reserve (if any).

In case the Company’s consolidated financial statements recorded accumulated loss, the Company may consider dividend payment from retained earnings of the Company’s financial statements.

However, the dividend payment shall not be contrary to the provisions of the Public Limited Companies Act and is subject to the Company’s investment and use of proceeds plan which the Board may consider paying dividends as appropriate by taking into account shareholders’ interests.