Chairman's Message


Dear shareholders and stakeholders,

The past year has obviously been another challenging time for every one of us as COVID-19 continues to wreak havoc on the lives and livelihoods of people across the globe. Vaccines and vaccinations have raised hopes that we have begun turning the corner. And yet, the rapid spread of the Omicron variant, while apparently less virulent, reminds us that we cannot let our guards down.

Since the beginning of the pandemic, the tourism sector, the hotel industry, and the hospitality business have all been severely impacted due to the imposition of travel restrictions and the need for social distancing measures. Dusit is certainly no exception.

For sure, we have had to adapt, adjust and innovate in the face of a very difficult business environment. I am pleased to note that, through the various timely initiatives and the organisational restructuring our company has undertaken, we have successfully weathered the storm. Throughout our efforts to deal with the repercussions of the COVID-19 crisis, one thing that we have never compromised is our business integrity and the quality of service that we seek to provide to all our customers.

We start off the new year looking forward to brighter days ahead. As we come to grips and learn to live with COVID-19, we hope that soon the restrictive measures will be eased and people will start to travel again, both domestically and internationally, whether for leisure or business. As economies and businesses recover, Dusit, through our strategic planning, is confident of continuing to be at the forefront of the hotel and hospitality industry.

“As we embark on our journey to recovery under the new normal, innovation will remain high on Dusit’s agenda.”

We have kept abreast of the new trends among travellers, especially those who seek to combine work and relaxation and those who seek out destinations for long stays. Our priority has always been to ensure that our service is not only top-notch but tailored to meet the specific needs and preferences of our guests, ensuring a memorable experience of wellness of body and mind.

Indeed, the wellness and spa industry has always been the strength of our tourism sector. In the case of Dusit Hotels and Resorts, we have done a major renovation of Dusit Thani Hua Hin – one of Thailand’s leading seaside resorts. Our aim is not just to ensure the best facilities but the very best of the “wellness experience” for all those who choose to stay at our hotel.

We are also continuing to expand our business in culinary education, having joined hands with our partners in The Food School project, which is scheduled to be launched this year. In addition to offering a range of courses in international cuisine, the school is also intended to be an incubator for startups in the food and beverage business with the objective of ensuring that Thailand remains a global leader and that Dusit continues to maintain its high standard of culinary excellence. We are thus determined to seek out new opportunities to strengthen our company’s position in the growing food and related services business.

Looking back over the past year, I believe that the ability, efficiency and agility of our management team have been key to our success, in spite of the tremendous difficulties and pressures brought on by the COVID-19 pandemic. Moreover, the crisis has been an opportunity to restructure, consolidate and strategically better position Dusit in line with new market trends to enhance our role as a leader and trendsetter in the hotel and hospitality industry.

I can assure you that our goal has been to constantly strive to offer the highest standard of excellence and the best quality of service that all our customers expect and deserve. Whether in Thailand or abroad, you can be confident that Dusit is always the brand name you can trust.

Graciously yours,