Chairman's Message


Dear shareholders and stakeholders,

According to the Secretary General of the United Nations World Tourism Organization (UNWTO), Zurab Pololikashvili, global tourism is expected to return to pre-pandemic levels by the end of 2023.

Speaking at a tourism conference in Hangzhou, China, Mr Pololikashvili cited the reopening of China and the cancellation of the country’s Zero-COVID policy as a significant contributor to this recovery – calling it “the moment the world has been waiting for.” Considering the lack of outbound Chinese tourists contributed to a loss of more than USD 270 billion in tourist spending for destinations worldwide in 2020 and 2021 alone, the return of Chinese tourists to the global stage is expected to offer a significant boost for many destinations in the months ahead.

Mr Pololikashvili’s forecast follows the stronger-than-expected global recovery seen last year. In Thailand, we also saw positive signs in 2022. However, while the overall tourism and spending situation is gradually improving, and the desire for travel is stronger than ever, we must bear in mind that other challenges may still lie ahead.

Shrinking economies, the ongoing conflict between Russia and Ukraine, the trade war between China and the United States, and other geopolitical concerns could potentially impact the global economy and, consequently, the tourism industry, including Thailand's tourism sector. Therefore, we must remain vigilant and well-prepared for any disruption that may arise.

“As we embark on our journey to recovery under the new normal, innovation will remain high on Dusit’s agenda.”

Undoubtedly, the global pandemic has vastly changed how people live and conduct business worldwide. Companies have learned to adapt to these changes, and the post-pandemic world is now firmly upon us. The changes are here to stay.

From the very start of the pandemic, the Board of Directors has worked closely with Dusit Thani Public Company’s (DUSIT) management team to ensure the company can leverage new tourism trends and consumer expectations and turn challenges into opportunities.

We have gladly supported efforts to enhance operational standards and services group-wide, including gradually renovating hotel rooms, common areas, restaurants, wellness centres, and various hotel facilities in key destinations.

Dusit Thani Hua Hin in Thailand has served as the flagship property for launching and trialling these upgrades and new concepts, which have been well-received by guests, customers, and employees. Similar enhancements will soon be rolled out at Dusit Thani Laguna Phuket, Dusit Thani Pattaya, and Dusit Thani Maldives.

Another important development in 2022 was our greater emphasis on sustainability, including the appointment of the company’s Group Chief Executive Officer as Chairperson of the Sustainability Committee. Our goal is to drive the creation and implementation of business plans and processes fully integrated with the three dimensions of the ESG sustainability framework: Environmental, Social, and Governance.

Last year, the Sustainability Committee set new business goals and established sub-working groups focusing on responsible procurement, environmental impact, and human rights issues. Dusit Foods’ initiative to purchase organic Jasmine rice directly from farmers in Thung Kula Rong Hai for use in hotel restaurants nationwide, and the introduction of leisure activities that emphasise our communities, are clear examples of DUSIT’s commitment to supporting local communities and caring for the environment.

Despite the many challenges that beset the tourism industry last year, DUSIT remained – and remains – steadfast in its commitment to progress, operating with transparency, and maintaining our unwavering focus on preparedness, innovation, and business expansion to stay ahead of the curve and capitalise on emerging opportunities.

On behalf of the Board of Directors, I would like to express my sincere appreciation to all our esteemed shareholders for your unwavering support for our company. We pledge to continue upholding your trust in us and propel the 'Dusit Thani' brand forward with the determination to create sustainable returns for all stakeholders for generations to come.

Graciously yours,